Who cares?

"I'M SORRY. WE COULD HAVE STOPPED CATASTROPHIC CLIMATE.......WE DIDN'T." My first reaction to this advertisement was "Okay, that's fine". But then when I thought it over and asked myself if I was really sorry, I thought of nothing but a question of what can I do to help. When the majority of people around me knowing this climate change/global warming is happening but doing nothing, what can one man like myself possibly do to help? It's no one man job and not one man's responsibility. But really, who cares?

People I know of that do care about this issue of climate change is the organization I am currently volunteering for, Alaska wilderness League, in which they try to raise people awareness on the place of Alaska and wildlife there like polar bear. Currently in order to hold the oil drilling in July, we are trying to get people signing the petition of saving the Arctic Ocean and will send it to the president. I have helped this signing thing twice and I noticed that most people who did sign and supported are elderly people, young people? Not really. And why? It seems that they don't see the land of Alaska, Arctic Ocean and wildlife as important as gas prices. However, after listening to a presentation by my coordinator and seeing data she provided, drilling in the Arctic Ocean won't help us on gas price a lot, we are only looking at pennies. If only pennies are to be saved for our wallet, is it still necessary to harm both the land, a federal land that belongs to all of us, and wildlife there? Or the same question pops up again, who cares?

Sometimes it's not about who cares but how to care. Speaking for myself only, ways of saving the Earth that I know of are recycling, try not to turn on a/c all the time during extremely hot summer, use both sides of paper ...... are these actions really going to help? It does not seem efficiency to me at all. As the interview of Kari Marie Norgaard mentioned, people only seem to do what is doable, not willing to step out of the comfort zones and people are selfish?

This advertisement perhaps is trying to use pathos, to get people's emotion and motivation appeal. But it doesn't seem working. Again, who cares? I also found how this picture is taken pretty interesting because the person walking by the advertisement and not pay attention to the ad is like saying we just don't care. From another way, this unknown person in shadow walking by the ad can represent all of us as well, do I care? Do I know how to care?